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How to Buy Gold: Understanding Yellow, White & Pink Gold

All that glitters is gold. However, some gold would glitter less over time. When buying gold jewellery, a big factor is to understand the content of precious metal and its characteristics. 

Gold and its value:  

Gold as always been seen of utmost value. It has been used by royalty, pharaohs and ancient philosophers as symbols of prosperity and wealth. Aside from jewellery, gold is also a commodity and was used as a currency for more than 5,000 years. During times of financial crisis, it is bought in excessive quantities.  

Throughout history, we have always paid attention to gold. Now it’s time to pay attention to its characteristics in jewelry: Purity, Color, Pricing and Care.    


Gold is measured in purity, with the measurement unit in karats. 100% karatage is 24K, which is pure gold. Pure gold is very malleable and more expensive than most, hence it is not used in most jewellery. 

To give it durability and strength, gold is mixed with other metals such as silver, copper, zinc and nickel. The most common karatage in gold jewellery is 18K and 14K, although other accessories also use 10K or 9K gold. 18K is 75% gold and 14K is 58.3% gold. 

The dominant karatage in fine jewellery is generally 18K gold, however 14K can be a economical option for a budget ring, or if the wearer is involved in sports and rough wear. 


Naturally, gold comes in deep yellow colour with metallic luster, however its colour is factored by two factors:

  1. The metal it is alloyed with
  2. The percentage of metal it is alloyed with


  1. Natural Gold and Palladium creates White Gold.
  2. Natural Gold and Copper creates Pink or Rose Gold.
  3. Natural Gold, Silver, Copper creates Yellow Gold. 

Rhodium is part of the Platinum group of alloys, which is used in gold jewellery to plate or cover the surface of jewellery to create a very white and shiny finishing effect. 


In finished jewellery, gold pricing is based on karatage, gram weight, design and craftsmanship. The higher the weight of gold, the higher the price. Gold price is based on the daily market rate which can be found on a variety of internet sources. To see daily gold prices, you can also visit  

Keep in mind the level of craftsmanship also goes in when creating jewellery. Gold wastage and design come in play with price points. 


A very crucial point after having purchased gold jewellery is taking care of it. Rhodium plated white gold jewelry can wear off over time, and especially quicker if taken into chemically charged environments such as swimming pools. It is also essential to make sure the jewelry is not exposed to a lot of sweat, sprays, and perfumes. 

Read a more in-depth guide on how you can take care of your jewellery here. 


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